Etymology Case Essay

The word horticulture is modeled after agriculture, and comes from the Latin hortus â€Å"garden† and cultÃ… «ra â€Å"cultivation†, from cultus, the perfect passive participle of the verb colÃ…  â€Å"I cultivate†.Hortus is cognate with the native English word yard (in the meaning of land associated with a building) and also the borrowed word garden. Understanding horticulture Horticulture is a term that evokes images of plants, gardening, and people working in the horticultural industries. For the public, and policy makers, the term is not completely understood nor is its impact on human activities been fully appreciated. Horticulture impacts widely on human activities, more than its popular understanding as merely â€Å"gardening† would indicate. It needs to be recognized as a matrix of inter-relating areas that overlap, with complex inter-relationships. A wider and more accurate definition will communicate effectively the importance of plants, their cultivation and their use for sustainable human existence. The popular â€Å"gardening activity† sense fails to convey the important role that horticulture plays in the lives of individuals, communities and human societies as a whole. Describing its impact on the physiological, psychological and social activities of people is key to expanding our understanding; however â€Å"the cultivation of a garden, orchard, or nursery† and â€Å"the cultivation of flowers, fruits, vegetables, or ornamental plants† as well as â€Å"the science and art of cultivating such plants† will suffice to sketch the outline of a short description. Expanded the traditional understanding of horticulture beyond â€Å"garden† cultivation. Turkey (1962) gave an overview of those involved in the field of horticulture, in stating that there are those who are concerned with the science or biological side, those concerned with the business side and finally those who are concerned with the home or art side, which enjoy plants simply for the satisfaction they get from them. Primarily it is an art, but it is intimately connected with science at every point. Relf highlighted the fact that, in limiting the definition of horticulture severely limits an understanding of what horticulture means in terms of human well-being. Relf provided a comprehensive definition of horticulture as; the art and science of plants resulting in the development of minds and emotions of individuals, the enrichment and health of communities, and the integration of the â€Å"garden† in the breadth of modern civilization. In addition, Half acre and Barden (1979), Janick and Goldman (2003). Further extended the scope of horticulture when they agreed that the origins of horticulture are intimately associated with the history of humanity and that horticulture encompasses all life and bridges the gap between science, art and human beings. This broader vision of horticulture embraces plants, including the multitude of products and activities (oxygen, food, medicine, clothing, shelter, celebration or remembrance) essential for human survival; and people, whose active and passive involvement with â€Å"the garden† brings about benefits to them as individuals and to the communities and cultures they encompass Greenhouse effect A representation of the exchanges of energy between the source (the Sun), the Earth’s surface, the Earth’s atmosphere, and the ultimate sink outer space. The ability of the atmosphere to capture and recycle energy emitted by the Earth surface is the defining characteristic of the greenhouse effect. The greenhouse effect is a process by which thermal radiation from a planetary surface is absorbed by atmospheric greenhouse gases, and is re-radiated in all directions. Since part of this re-radiation is back towards the surface and the lower atmosphere, it results in an elevation of the average surface temperature above what it would be in the absence of the gases. Solar radiation at the frequencies of visible light largely passes through the atmosphere to warm the planetary surface, which then emits this energy at the lower frequencies of infrared thermal radiation. Infrared radiation is absorbed by greenhouse gases, which in turn re-radiate much of the energy to the surface and lower atmosphere. The mechanism is named after the effect of solar radiation passing through glass and warming a greenhouse, but the way it retains heat is fundamentally different as a greenhouse works by reducing airflow, isolating the warm air inside the structure so that heat is not lost by convection. If an ideal thermally conductive blackbody was the same distance from the Sun as the Earth is, it would have a temperature of about 5.3  °C. However, since the Earth reflects about 30% of the incoming sunlight, the planet’s effective temperature (the temperature of a blackbody that would emit the same amount of radiation) is about −18  °C,[7][8] about 33 °C below the actual surface temperature of about 14  °C.[ The mechanism that produces this difference between the actual surface temperature and the effective temperature is due to the atmosphere and is known as the greenhouse effect. Earth’s natural greenhouse effect makes life as we know it possible. However, human activities, primarily the burning of fossil fuels and clearing of forests, have intensified the natural greenhouse effect, causing global warming. MODERN ELECTRONICS Home appliance Numerous appliances are found in the kitchen. Home appliances are electrical/mechanical machines which accomplish some household functions, such as cooking or cleaning. Home appliances can be classified into: * Major appliances, or White goods * Small appliances, or Brown goods * Consumer electronics, or Shiny goods This division is also noticeable in the service area of these kinds of products. Brown goods usually require high technical knowledge and skills (which get more complex with time, such as going from a soldering iron to a hot-air soldering station), while white goods need more practical skills and â€Å"brute force† to manipulate the devices and heavy tools required to repair them. Electric blanket In the US the electric blanket is a blanket with an integrated electrical heating device usually placed above the top bed sheet. In the UK and Commonwealth, electric blanket commonly refers to an electric mattress pad, which is placed below the bottom bed sheet. Electric blankets usually have a control unit which adjusts the amount of heat the blanket produces. Blankets for larger sized beds often have separate controls for each side of the bed. The electric blanket may be used to pre-heat the bed before use or to keep the occupant warm while in bed. Modern electric blankets have carbon fibre wires. These blankets usually work on 24 volts instead of the 110/240 volts. Therefore, they are advertised as being a safer, more efficient and more comfortable alternative. Zhangjiajie, China : The Bailong Elevator is the world’s largest exterior elevator. At over 1,000 feet tall, this elevator looms high midway up a cliff overlooking a valley far below. Moreover, the elevator is mostly glass, affording passengers a dizzying view to the depths below. There is some concern, however, about the elevator’s long-term impact on the surrounding natural environment. Yangtze, China :The Three Gorges Dam has drawn fire from people around the world for its role in raising water levels and displacing millions of Chinese residents in the area. As a work of engineering, however, it is unparalleled. It will be the largest hydroelectric dam in the world, 600 feet high and holding 1.4 trillion cubic feet of water behind 100 million cubic feet of concrete. This engineering wonder will also eventually provide as much as 10% of China’s vast power needs. Technology By the mid 20th century, humans had achieved a mastery of technology sufficient to leave the atmosphere of the Earth for the first time and explore space. Technology is the making, modification, usage, and knowledge of tools, machines, techniques, crafts, systems, methods of organization, in order to solve a problem, improve a preexisting solution to a problem, achieve a goal or perform a specific function. It can also refer to the collection of such tools, machinery, modifications, arrangements and procedures. Technologies significantly affect human as well as other animal species’ ability to control and adapt to their natural environments. The word technology comes from Greek Ï„Î µÃâ€¡ÃŽ ½ÃŽ ¿ÃŽ »ÃŽ ¿ÃŽ ³ÃŽ ¯ÃŽ ± (technologà ­a); from Ï„Î ­Ãâ€¡ÃŽ ½ÃŽ · (tà ©chnÄ“), meaning â€Å"art, skill, craft†, and -ÃŽ »ÃŽ ¿ÃŽ ³ÃŽ ¯ÃŽ ± meaning â€Å"study of-â€Å".[1] The term can either be applied generally or to specific areas: examples include construction technology, medical technology, and information technology. The human species’ use of technology began with the conversion of natural resources into simple tools. The prehistorical discovery of the ability to control fire increased the available sources of food and the invention of the wheel helped humans in travelling in and controlling their environment. Recent technological developments, including the printing press, the telephone, and the Internet, have lessened physical barriers to communication and allowed humans to interact freely on a global scale. However, not all technology has been used for peaceful purposes; the development of weapo ns of ever-increasing destructive power has progressed throughout history, from clubs to nuclear weapons.

First Day at College Essay

My first day at college is a memorable day in my life. I had been earnestly waiting for that day for a long time, because I heard many things about college education from my elder brother and neighbors who were college students. I started feeling that they had the advantage of moving about with an air of superiority. At last the long-sought day came and it was the 20th of July, 2002. A new pulsation began to urge me since morning to start for the place where the college stands. So, it was quite early when I reached the college. I was loitering hither and thither until I met a friend. He advised me to take down the routine which was displayed in the notice board. He showed me the notice board. I went there and took down the routine. It was the first thing that I did on my first day at college. I started to experience that the system in the college was different from what I was accustomed to in the school. With the ringing of the bell announcing the end of a period, the students change d class-rooms unlike in a school where rooms were fixed for different classes. The professors looked comparatively grave and composed and not grim and frightening like school teachers. The students behaved with chastening politeness. Even the menial staff appeared relatively refined and cultured in their dealings. I did not know before that roll-call was done in each period. All that, in fact, gave me a new kind of experience. On that day I had three classes, scheduled for the third, fifth and sixth periods. In the third period I had English. The Professor came, called over the rolls; told us a few words of welcome and then focused on the importance of learning English. In the fifth period we had the professor of Math. I enjoyed the class very much, while in the sixth period, the professor of Logic and Philosophy gave us an introductory talk on Deductive logic. All teachers were past masters in their respective subjects and I felt proud to have become a student of such erudite scholars. I had a big gap in the fourth period followed by recess. I was moving about in the college compound while a new class-fellow took me to the college canteen. He entertained me with a tea and snacks and we felt like being great friends. From there we went to students’ Common Room where I skipped over the newspaper head-lines and he played a game of ping pong with other students. A big gathering near the Botanical Garden drew my attention and I felt curious to see what happened there. I took leave of my new friend and made for that place. Having gone near, I noticed that a student, ostensibly a leader, was addressing the crowd. I did not like the harangue and went to the nearby building. I found that it was the library building. I entered into the spacious reading room wherein many students were engrossed in study. I felt highly tempted to sit with them but I had no library card. So, I had to check my temptation. I came out the intention to procure a library card as soon as possible. Meanwhile, the bell for the fifth period rang and I moved into the college hall for the class in Math. After my class-hours I straight came back home with a strange thrill of pride and pleasure. In fact, I started feeling that I was on the threshold of shaping up.

MARKETING OF LONDON EYE Essay Example | Topics and Well Written Essays - 1750 words

MARKETING OF LONDON EYE - Essay Example All these questions can be answered with a help of marketing research that is irreplaceable in business strategy. If we try to look at the modern economic sector more attentively, we can state that indeed marketing is everywhere. It is rather hard to imagine a firm that proposes new product to the market without using any marketing principles and after all successfully operates in the conditions of free competition. Today wide range of goods and services compel to care about advertising elements more meticulously, making any attempt to attract consumers’ attention and persuade them to purchase a product of your brand. Only detailed analysis of the market situation is able to lead entrepreneur to the right direction. In this respect, it is vital to use marketing strategies that contain several interconnected elements and elaborate clear step-by-step scheme concerning each of them. Historically marketing appeared long time ago. In 1960 American professor and marketer, McCarthy, has formulated the concept of Marketing Mix, which consists of four elements called simply Four Ps. It is fair to admit that each factor of the mentioned concept is vital for the life circle of the product, because consequences of one element are able to influence on the work of others, which in own turn affect financial results of the company’s performance. Therefore nowadays small and large enterprises assign a big role to the marketing department, which conducts marketing surveys, researches, analysis and creates stimulus for the work of other departments. For further and deeper understanding of the Marketing Mix principles, the London Eye has been chosen as an example of favorable marketing performance. With a help of information about observation wheel’s performance it is easy to see the Four Ps on stream and draw up recommendations concerning a future development of the company. As it has been already mentioned before, all elements

Gender Stereotypes in the Australian Media Essay

Gender Stereotypes in the Australian Media - Essay Example Women become over-zealous in their attempt to mirror the body image of the fashion models seen on television and in advertisements. The consumer is literally caught inside a media pinball machine as they are sold the latest 'fat-burger' and are left with a guilty conscious. Fashion, sports, entertainment, advertising, and society all conspire to push our ideal of the perfect body to an unobtainable position. There has been a substantial amount of research concerning the media's unrealistic and stereotypical portrayal of the body image. While much of the research has taken place in the US, other Western cultures including Australia, Canada, Great Britain, New Zealand, and the Netherlands have noted similar results and have found women "living with near constant exposure to narrowly defined and highly unrealistic beauty ideals".1 Television and print advertising are at the core of the drive to sustain a connection between the public and a structure that is acceptable to the members of an in-group. Verri et al. (1997) and Tiggermann (1996) found a direct correlation between the amount of, and the dependence upon, television viewing and the vulnerability to developing an eating disorder.2 In addition, Sanders et al. (1995) found a direct correlation between the numbers of magazines read by 12-year-old girls and the probability that they would consider themselves overweight.3 However, this p henomenon is not unique to females, as men also suffer from poor body image. Bergstrom and Neighbors state, "Body dissatisfaction among men is influenced by many of the same factors as that among women. Significant research has focused on various sociocultural influences on the male ideal body figure, which may contribute to body dissatisfaction" and an unrealistic obsession with muscularity.4 Likewise, the research has also shown that this problem is pervasive from a very young age on through adulthood. Children as young as six are affected by the stereotyping of ideal body image, as are the elderly, though the effect is mediated by older age.5, 6 The media's influence on body image begins early in childhood and continues through the later stages of life for both genders. Most people are dissatisfied with some aspect of their body, and many people have a distorted view of it or an unrealistic evaluation. There are two types of body image distortions that lead to dissatisfaction. The first, known as body-size distortion, is a perception that is distorted where the individual "misperceives his or her body size, or the size of various body parts, as being larger than they objectively are".7 This distortion is often a precursor and a marker for the eating disorders of anorexia or bulimia. According to Bergstrom and Neighbors, "The second type of body image disturbance, termed body dissatisfaction, refers to the cognitive, affective, or attitudinal nature of negative body image".8 This dissatisfaction is more likely to lead to unhealthy dieting practices, extreme bodybuilding, or cosmetic surgery that may be unnecessary and have long lasting negative effects. Whether people have a distorted image or are simply dissatisfied with their body, the media fuels the problem and people are motivated to take actions that may have negative consequences. This research will focus on the attention that the media places on a

Australian organisations must adopt sustainability reporting in the 21 Essay

Australian organisations must adopt sustainability reporting in the 21 century - Essay Example However, the companies do not need to follow any standard reporting frameworks. Each industry faces varied external issues which are considered as significant to its operations (Hubbard, 2011). It can be stated that the companies are pressurised to disclose the non-financial information because of several market mechanism. These market drivers are found in numerous ethical, social as well as environmental investment funds that have given rise to sustainability reporting (Vormedal & Ruud, 2009). There are many reasons behind the companies’ disclosing sustainability reporting. They intend to persuade the non-stakeholders regarding the impacts of the performance of the company and strategies applied by it to stimulate the performance. The objective of sustainability reporting is to inform the shareholders regarding the fact that how well the company is handling with non-financial as well as financial risks. It also permits the company to recognize the areas of potential risks and evaluate its performance. Most of the companies prefer mandatory reporting since it sets up methods and structures for comprehending influences and risks which were not stated previously by the other organisations. It also offers institutional investors with the capability to avail the information on non-financial risks which further permits them to have better knowledge regarding the overall firm. Transparency and accountability to the stakeholders is promoted when companies tend to disclose sustainability reporting (Kolk, 2004). According to the views of Kolk, the main reasons behind sustainability reporting are to increase a company’s capability to keep track of the developments against particular targets. It tends to help in the proper implementation of the environmental strategy. It is proper sustainability reporting that creates awareness regarding the environmental issues in the organisation. Most of the companies try to focus more upon the sustainability reporting since it

Management Issue Paper Essay Example | Topics and Well Written Essays - 1000 words

Management Issue Paper - Essay Example Good communication starts at the top of the corporate hierarchy. The managers of a company are responsible for the work performance of the entire staff. Whenever managers are unable to communicate well with the employees the workers feel isolated and they may pickup bad work habits that can hurt the efficiency of the company. For instance a lack of communication from the managerial staff can lead to discipline problems and lower overall productivity. â€Å"Effective communication empowers employees and provides clear direction and feedback agents for employees to express their thoughts, suggestions and concerns† (Papa). Good communication can enhance the corporate culture of an enterprise. Corporate culture can be defined as the system of shared actions, values, and beliefs that develops within the organization and guides the behavior of its members (Schermerhorn, Hunt, Osborn). Having a solid corporate culture can help create a work environment in which the employees feel com fortable and happy in the workplace. Poor communication can be detrimental to a firm and lead to undesirable outcomes such as friction and conflict. When the workers display conflict among the staff it can cause damage to the morale of the employees in the firm. Due to the fact that communication problems hurt the operations of a company the managers of a firm have to implement alternative solutions to improve the communication of an enterprise. If the communication problems exist at the top the problem becomes more complicated. The managers of a firm are supposed to communicate well with each other to provide leadership to the rest of the members of the staff. A way to resolve communication problems among managers is by hiring an external consulting firm to intervene and resolve the problem before it gets worse. If the reason for conflict and lack of communication between managers is associated with the presence of a particular manager a potential solution is to terminate the emplo yment of the trouble maker. Effective communication is a critical success factor in the 21st century. Due to the importance of communication the managerial staff has to take steps to improve communication whenever a company suffers from its symptoms. A way to improve communication between the managers and the employees is by implementing a feedback system. It is important to listen to the voice of the workers. Sometimes the best ideas are hidden in the minds of the floor employees. The floor employees are the ones that have the day to day experience on how a company operates. A firm can either use direct or indirect feedback. Direct feedback occurs when the employees speak directly to their supervisors or managers. Direct feedback is effective, but sometimes the employees are scared or feel threaten by the managers which inhibits good communication. Indirect feedback on the other hand is performed in an anonymous way. Two simple techniques to gather indirect feedback is by placing a feedback box in a wall so that the employees can place their feedback in a written note for the managers to evaluate. A second way to implement indirect feedback is by setting up a phone hotline. The involvement of the employees in the operations of the company is important. Communication in a firm can improve by using two way communications. â€Å"

Advantages of Distributed Operating Systems Assignment

Advantages of Distributed Operating Systems - Assignment Example For instance, the design of distributed systems is such that a malicious program can easily be replicated across a large number of machines, and this can result in major damage (Moffett, 2004). To this extent, although distributed operating systems might attempt to enhance high reliability through fault tolerance, it is however clear that fault tolerance is hard to achieve. Secondly, the distributed operating systems are designed with the aim of enhancing performance. Evidence however shows that this is particularly a challenging concept since as these systems attempt to enhance performance; they actually end up conflicting with other properties, especially the reliability and security of the system. For example, in Amoeba distributed operating system, there are many applications that are replicated, an example being the databases (Tanenbaum, et al, 1990). These replications help this operating system to support fault tolerance, there enhancing its performance and reliability. However, it should be noted that as the software and hardware components are increased to enhance fault tolerance, this may end up negatively affecting the security and overall performance of the system. Third, there is evidence to show that indeed distributed operating systems helps to enhance communication. In many of these systems, communication is mainly through messages. This allows for communication in distributed operating system easy and efficient. In many cases, the communication needs in distributed operating systems are of the request/response type (Mullender, 1988). This allows for message passing to be embedded in protocols for the remote operations. In this case, a process sends a request to another process and the request is carried out and the response returned to the initial process. Through such a mechanism, the communication process in a distributed

Discuss whether the Johari Window is a useful tool for influencing Case Study

Discuss whether the Johari Window is a useful tool for influencing organisational behaviour - Case Study Example This essay examines the extent that the Johari Window is a useful tool for influencing organizational behavior. The Johari Window is a process where individuals are given a list of fifty-six adjectives and asked to choose give or six that describes their own personality. The subject’s peers also pick out five or six adjectives that describe the subject. Both the subject and their peer’s answers are charted on a grid as a means of demonstrating to the subject the extent that their perceptions match or are hidden from others (Handy 2000). This technique has been implemented as a means of influencing organizational behavior in a number of ways. One of the most prominent ways the Johari Window has influenced organizational behavior is through team building. In these regards, it’s noted that, â€Å"  A team which understands itself - that is, each person having a strong mutual understanding with the team - is far more effective than a team which does not understand each other- that is, whose members have large hidden, blind, and/or unknown areas† (‘johari window ’ 2009). In this context of understanding, specific aspects of the Johari Window grid can be implemented to help group members gain greater knowledge of their coworkers. While direct feedback is oftentimes viewed as caustic and off-putting, the Johari Window allows organizational teams to more functionally provide constructive criticism to team members. As the Johari Window can be used in organizational behaviors, specific aspects of its grid mechanism can be further implemented as a means of improving organizational efficiency. After completing the adjective task the responses are mapped on a four-stage grid that includes an open/free area, a blind area, a hidden area, and an unknown area. As the individual’s results are charted on the grid, organizations can implement these results to target specific aspects of behavior. For instance, a team member that demonstrates

Unit ii assesment Coursework Example | Topics and Well Written Essays - 1000 words

Unit ii assesment - Coursework Example ure of an organization starts with the founders of the company and thus it flows from management downwards and it becomes acquired by new people joining the company which forms a habit of the organization. Corporate culture can be subdivided into major constituencies such as the customers, investors, government and the community and methods of operation styles such as risk taking, innovation conservative among others. A good and healthy culture increases the productivity of a company but an unhealthy culture decreases the growth of a company. A company with a healthy culture makes the employee feel as part of the company, they work as a team to help in the overall success of the company. A successful company motivates their employees to increase their productivity and level commitment which improves the quality of their products and services while an unhealthy corporate culture makes their employees feel like individuals who tend to work for their paychecks and thus not go an extra mile this leads to the failure of goals attainment of the project. For a successful project to be achieved there is need for a clear explanation and sharing of the vision of the company to everyone in the company. â€Å"Let your vision for the company becomes their vision for the company† (Malley, 2000). A well defined vision motivates the workers to understand their roles and what to do in order to help in the achievement of the set objectives or goals. But a poor defined vision or a company with no vision is reactive and will seldom lead to project failures. A corporate culture that values equality will lead to successful projects since all employees will be treated equally irrespective of their gender, relations and ethnicity. If the company is a family business the bloodlines should be irrelevant and also no favoritism for this will form barriers to success. In O’ Malleys et al’s article on How to Create a Winning Culture, it states that â€Å"showing favoritism in the workplace

The JLR Supply Chain Management Research Report Essay

The JLR Supply Chain Management Research Report - Essay Example However, the introduction of the new product line (electric automobile) will require the strategy to be redesign. Stages in the supply chain need to be prepared to handle all the specifics for the electric automobile. The following concerns are discussed broadly in this report since they are key determinant of success in each stage of Jaguar Land Rover Supply chain: Inventory control, Supply chain risks, distribution network, Quality management, and Production process. Decision making process involve for each concern have discussed too to aid the management to make sound and productive decision in what scenario that might arise either within or external of the chain. The growth of population and diversity has always forced generation of ideas in the supply chain management of either goods or services. Jaguar Land Rover need to come up with a supply chain management that will ensure the following aspect are dealt realized in the development of the electric vehicle: quality, inventory control, distribution, production processes. The overall goal of its supply chain will ensure the final consumer is satisfied with the electric vehicle as far as service provision is concerned. According to (Geunes, 2005) maximizing the available resources for profit generation should be guided by ethical considerations. It should not be just the ballooning market for a product that a firm chooses to venture in a given business. The idea for managing supply chain is to ensure all stages operate seamlessly towards achieving the overall goal. Management for Jaguar Land Rover need to develop management model that will ensure the supply chain for the electric automobile is efficient. In each stage of the chain linkages between then should be identified so as to make the chain robust. Decision will have to be made at each stage of the chain regarding the electric automobile (from raw material and retailer). Those decisions should be guided with

Critical thinking process Essay Example for Free

Critical thinking process Essay Critical thinking often involves the creation of alternative plans, solutions, approaches, etc. , then comparing original with the alternatives. Creative thinking requires some critical evaluation during and after the creative phase. Critical thinking depends upon that little known and seldom discussed characteristic of the human nervous system—self-reflexiveness. Usually it also depends upon that remarkable human creation and tool—self reflexive language. Humans not only know about their environment, they know that they know; they can think about how they think, evaluate their evaluations. Languages, too, have this self-reflexive characteristic. They enable us to talk about talk, to make statements about statements, to write books about writing books. The self-reflexiveness of language and the human nervous system provide us with an open minded system: we can make statements about statements, indefinitely; we can react to our reactions to our reactions indefinitely. At no point can we say, â€Å"That’s the last word on the subject† or, â€Å"No further reaction is possible† (since, in doing so, we have said more, reacted further). However, believing that we have said the last word may cut of the self-reflexive process. This open ended, self reflexive system makes it possible for us to conduct scientific research, write poetry, plan enterprises, spin out complex tales of fiction—or spread rumours, spin webs of delusion and talk ourselves into insanity or war. Which we will do depends in part upon our motivation, but also upon our understanding of the thinking process and some aspects of the working of the nervous system. General semantics provides a meta-linguistic or ‘second order’ approach to critical thinking. It enables us to use self-reflexiveness systematically to monitor on-going evaluations. The principles and devices it provides call attention to either-or and ‘allness’ statements, to inferences treated as facts, to overgeneralizations, to statements unrestricted in time, to overly-simple statements of causality, etc. The tools work, whatever the order of abstraction, whatever the source of the statement (Johnson, 1991). How language empowers or limits the expression of our thoughts. Along with most of his contemporaries, Blair defines language in terms of a relationship between signs and thoughts: â€Å"Language signifies the expression of our ideas by certain articulate sounds, which are used as the signs of those ideas† (cited 1:98). Elaborating on this interdependence, he asserts that â€Å"when we are employed in the study of composition, we are cultivating reason itself. True rhetoric and sound logic are very nearly allied. The study of arranging and expressing our thoughts with propriety, teaches to think, as well as to speak, accurately so close is the connection between thought and the words in which they are clothed† (Ulman, 1994). Language can empowers and limit the expression of our thoughts. Talking about something that reinforces it, therefore say what you want to be true. Language has power, and by knowing this, you can select words that allow others to hear and understand you. Certain words provide a way of maintaining the focus of what you want. They can assist you to be in the state of mind that you desire. Looking for positive language patterns, gives your brain the opportunity to find alternative ways expressing your experiences to yourself and others. These tools get you off automatic pilot and in control. Having choice means you can regulate how an experience will affect you. You can choose to use your old patterns of expression which produces certain results, or use empowering language to give you different results. Now it can be you who decides. Labels limit is another concept that we’re dealing with here. When we label something or someone, we put a meaning on it that can limit our awareness, experience, and understanding. Labels are a form of beliefs, and like all beliefs, they filter our perceptions. Our beliefs only allow us to be conscious of things that are in agreement with them, and we unconsciously filter everything else. It can be tremendous evidence of the opposite to penetrate the belief filters. But with negative labels, the effects can be very destructive (Kaufman, 1998). The role of critical thinking in persuasion. What is the value of critical thinking? When someone else writes or speaks a peace of reasoning, they are trying to persuade us of something. Persuasion is an attempt to get us to believe something. People want us to believe things so that we will act in certain ways. Action requires some effort. There are choices involved. We could be doing something else. Because of this, it is very useful to be able to evaluate reasoning, for some pieces of reasoning should be accepted while others should not be accepted. If persuasion occurs in advertising, we could be doing many other things with our money. Take buying a car, for example. A lot of money can be involved, so what kind of car to buy can be a pretty big decision. Whether to marry a certain person or which of a couple of job offers to take are still bigger decisions. Almost every reader will eventually get some serious illness. There may be several different treatments available. One’s comfort, health, even ones life may depend on the decision as to which treatment to undertake. To make these decisions well, we will need to gather our own reasons to support various alternative conclusions. At that time, we could make an irrational decision, or a sheep like decision to follow some other person’s advice. The values of critical thinking, specifically how to recognize and evaluate reasoning, are the following: †¢ It help us arrive at true conclusions and therefore †¢ it increases our knowledge. †¢ It should help us make better decisions. †¢ It should help us persuade others and †¢ explain truth to them. †¢ Contribute to a happier life (Cogan, 1998). References Johnson, K. G. (1991). Thinking creatically: a systematic, interdisciplinary approach to creative-critical thinking. Englewood: Institute of General Semantics. Kaufman, R. A. (1998). Anatomy of Success. New York: Ronald A Kaufman. Robert Cogan. (1998). Critical thinking: step by step. Boston: University Press of America. Ulman, H. L. (1994). Things, thoughts, words, and actions: the problem of language in late eighteenth-century British rhetorical theory. New York: SIU Press.

Simons Stigmata In Lord of the Flies Essay Example for Free

Simons Stigmata In Lord of the Flies Essay In William Goldings novel, Lord of the Flies, the character Simon portrays many characteristics similar to those demonstrated by Jesus in the bible. He is shown to have all the qualities that Jesus has: determination, intelligence and resilience. Even his physical appearance portrays Christ since he is skinny and not much of a tough person. Simon was very calm and caring for others, especially with the little children and enjoyed being alone when he could. Simon embodies a pure spiritual human goodness that is deeply connected with nature and people around him as Jesus did with his disciples. Both Jesus and Simon had prophecies about things to come, and they were both persecuted and were ridiculed of for sharing those prophecies. Whereas Ralph and Jack stand at opposite ends of the scale between civilization and savagery, Simon stands on an entirely different plane from all the other boys. Unlike all the other boys on the island, Simon acts with kindness and purity because he believes in the inherent value of morality. He behaves kindly toward the younger children, and he is the first to realize the problem posed by the beast, that the monster on the island is not real or something that can be hunted down and killed. It isnt physical but rather a savagery that lurks within each human being. In Golding’s view, the human impulse toward civilization is not as deeply entrenched as the human impulse toward savagery. Despite the fact that Simon is one of the smallest biguns he never follows the others way of thinking, nor backs down when it comes to speaking up for himself. One such occasion where he shows his defiance of the others beliefs is when he says to everyone, I think we ought to climb the mountain. (page 128) This shows that he knows the beast isnt real and he shows no fear of the unknown. Jesus called people to do things they thought would be simply impossible just as Simon did, and the fact that not even the stronger boys had the courage to do it shows how assured Simon is to his morals. Simon was sacrificed during the ritual dance so that the other boys could live. Simon was killed by all the boys in an excruciating way and claimed that it wasnt really him. Everyone but Ralph thought that Simon was the beast, and didn’t think twice before attacking him. Ralph knew it was Simon they killed, and he realized how everyone was acting like wild creatures. Also the way Simon was shown in the movie after he died showed him as a Christ-figure in the story; Simon dies on water that is calm and peaceful, as the light reflected off the water it gave a kind of feeling of holiness. Simon’s body was carried out by the waves and the way he was floating with his arms stretched out, replicates the way that Jesus died on the cross. Throughout the story, Simon is shown to have a very strong connection with Jesus by his actions of kindness. He displayed as a person with divine ties with Christ and a reminder that purity is everywhere, even when all hopes seem to be gone. The many occurrences Simon gains the courage to speak up and show how smart, intelligent he really is makes a huge impact on everyone. Simon, like Christ, was never evil and always helped others out with what he could. Simon symbolizes and demonstrates a sort a purity that goes beyond human goodness. However, his brutal murder at the hands of the other boys designates the lack of that goodness in people against an overwhelming abundance of evil that lies deep within each and everyone one of us.

Accounting Profit Figure Measurement of Profit

Accounting Profit Figure Measurement of Profit The accounting profit figure is simply a measure of the true profit of an organisation. Discuss I will start by criticising my initial identification of accounting profit (a calculable amount, with set answer!). Profit is not just a set of calculations which has a defined/set-in-stone answer it can be described as the result after particular accounting rule and conventions have been employed (Deegan and Unerman 2006). These rules and conventions are created by standard setting bodies for example the International Accounting Standards Board in relation to conceptual frameworks also created by these bodies. Conceptual frameworks aim to assist creation of consistent and logical standards with an emphasis on the decision usefulness of accounting information however problems occur when highlighting whether accounting profit=true profit as key definitions in the framework need to be addressed; Who are the accounting users? And what are the objectives of financial statements? In the IASBs Framework for the Preparation and Presentation of Financial Statements users are defined as present and potential investors, employees, lenders, suppliers and other trade creditors, customers, governments and their agencies and the general public (IASplus 2009) As you can see the framework aims to apply to a wide range of users but in practice the scope is normally significantly reduced and typically tends to be skewed towards being useful for current and potential investors. This means financial reports and the accounting profit figure tends to be economic in nature ignoring any social and environmental factors (sustainability reporting) which affect business performance. Puxty (1998) identified the idea of a traditional accounting paradigm for management accounting and I believe this can be related to modern financial accounting too, in the approach that the accounting profit figure is a way to solve the economic problem of how a business has performed therefore it can not simple be a measure of true profit as it is calculated solely with quantifiable economic values. My views are further strengthened by how the IASB framework identify the objectives of financial reports The objective of financial statements is to provide information about the financial position, performance and changes in financial position of an entity that is useful to a wide range of users in making economic decisions again common practice and prescribed standards leads to information being solely economical as these figures are seen to be useful for economic decision making. Influences on standard setting also back up my view on how accounting profit is mostly an economical figure. Capture theory describes how the regulated tend to capture the regulator' (DU 2006:40). Relating this to modern accounting standard setting we can witness how the big 4 accounting/audit firms (the regulated) have a large influence over the standard setting bodies and lobby for and against standards in order to satisfy their needs (private interest theory) which tend to try and protect the traditional paradigm of accounting to allow them to continually reap the rewards of monopolising the accounting industry. This leads me onto my second topic of discussion, how accountants craft the accounting profit figure. My previous answer talks about subjectivity, I still believe this is a large factor in differentiating accounting and true profit and will discuss here in more depth. Hines (1988) talks about how accountants have the power to shape reality and questions Who knows what the full picture is?..depends on people deciding that they have the full picture. So ignoring for a minute the fact that the accounting profit ignores sustainability reporting then many users may see the accounting profit as true profit if they believe accountants are showing the full picture then again this is typically false as accountants have the power to recognise and realize assets, liabilities and revenue (slightly constrained by IAS and IFRSs although they do influence their creation) in line with the picture they want to create of the organisation. Therefore accounting profit depends on the assumption that accountants work professionally, ethically and in accordance with public interest theory to sculpt a full picture of an organisations performance. Looking at an example IAS16 Property, Plant and Equipment it states that the carrying amount of an asset can measured at cost base (historic cost minus depreciation) or a revaluation model where a fair value can be measured reliably consequently accountants have the ability to choose when/if to revalue an asset at a time which could improve the perceived performance of the business. IAS 16 also relies on professional judgement firstly when calculating the amounts used in recognising the initial cost of an asset and when estimating the useful life of an asset for depreciation purposes, these judgements can be manipulated to affect the reliability of accounting profit measuring true profit. My final statement in part 1 is now redundant and to conclude it is shown that it is nearly impossible for accounting profit to simply be a measure of true profit as the accounting profit figure is trapped in a traditional paradigm which focuses on using economical figures in financial statements ignoring the idea of sustainability reporting which should be included to measure true profit and even when ignoring this fact the accounting profit figure is far too subjective and exposed to professional judgement to even portray a full picture of an organisation let alone true profit.

Essay --

Boiling point, similarly to melting point, depends on the strength of forces between the particles that make up the element. When a substance boils, most of the remaining attraction forces are broken, the particles can then move freely and farther apart. The stronger that the attraction force is the more energy that is needed to overcome them and increase the boiling point. Boiling points vary in a regular way or pattern depending on their position in the periodic table. The general periodic trend is that the boiling point increases to the middle of the d block, and then decrease to the Noble Gases. The highest melting point is apparent in the middle of the transition metals because of the electron – electron repulsion. This is due to the fact that the transition metals have metallic bonding, which is a very strong bond; therefore a lot of energy is required to break them. Due to a lot of energy being needed, the boiling point is then higher.. The smallest amount of electron à ¢â‚¬â€œ electron repulsion can be found in the middle of block d. This repulsion causes the element to be less stable, thus allowing it be easier to break apart, which then results in a lower boiling point. Boiling points generally increase going from sodium to aluminum, then decrease to argon, with a minor bump at Sulfur. There is no simple way to identify the trend for boiling points when going down a column. Some groups increase when going down a column, while some decrease, and others have no trend. This is because boiling point increase when electron – electron repulsion decreases. Since electron – electron repulsion decreases going down columns on the periodic table, it can be expected that the boiling point would increase, which does not always occur. This in... ...itrogen? Than Bromine? Why Is Hydrogen so Weird? :. N.p., n.d. Web. 16 Jan. 2014. "Atomic and Ionic Radius." Atomic and Ionic Radius. N.p., n.d. Web. 16 Jan. 2014. "Atomic Radius of the Elements." Atomic Radius for All the Elements in the Periodic Table. N.p., n.d. Web. 14 Jan. 2014. "Chemical Elements Listed by Density." The Chemical Elements of the Periodic Table Sorted by Density. N.p., n.d. Web. 16 Jan. 2014. "Chemistry Lesson 1 Instruction, Page 5." Chemistry Lesson 1 Instruction, Page 5. N.p., n.d. Web. 15 Jan. 2014. "Electronegativity." Electronegativity. N.p., n.d. Web. 13 Jan. 2014. "Ionization Energy and Electron Affinity." Ionization Energy and Electron Affinity. N.p., n.d. Web. 13 Jan. 2014. "Periodic Table Trends." Periodic Table Trends. N.p., n.d. Web. 12 Jan. 2014. "Seaborgium." WebElements Periodic Table of the Elements. N.p., n.d. Web. 16 Jan. 2014.

Good Year Tire Corporation :: essays research papers fc

COMPANY BACKGROUND By 1998, Goodyear had a debt of $3.7 billion dollars. From 1995-1998 Goodyear’s principal business was development, distribution, and sales of times for most applications. Goodyear was a multi-product, diversified conglomerate and its’ approach to becoming a global company was having only one single global strategy, instead of tailoring products and distribution to each national market. OVERVIEW OF STRENGTHS Size still matters and Goodyear has size. Its 1999 sales were $12,881,000,000 representing a one-year sales growth of 2%. Its net income was $241,000,000, a lot of money but a decrease of 64.7% from one year earlier. Despite that drop in net income, Goodyear paid a $.30 dividend. Its net income also beat Wall Street’s expectations. It has become the world leader in tire sales as a result of its alliance with Japan’s Sumitomo Rubber Industries. Goodyear ranks No. 130 in Fortune Magazine’s 500 list of large companies. Its product diversity includes the manufacture and sale of tires, industrial and consumer products from rubber including belts, hoses, and tank tracks, and a wide range of synthetic rubber, resins, and organic chemicals. Goodyear supplies tires to European and North American auto manufacturers and construction and agricultural equipment manufacturers and operates more than 900 retail tire outlets that also provide auto repair ser vices. Like many American manufacturers, though, it has extended its reach to include international markets in order to stay ahead of its competition. It has more than 90 facilities in 30 countries, and world-wide marketing operations. Two attributes that any company desires are brand recognition and brand loyalty. Goodyear enjoys both. Its’ blimps are one of the world’s most recognized advertising symbols. In 1999, it ranked No. 1 in six of eight categories to lead its industry in Fortune’s â€Å"Most Admired List†. Leadership categories included quality, innovativeness, employee talent, social responsibility, financial soundness, and long-term investment. Of these, quality is probably the most important in creating and keeping brand loyalty. Its P/E ratio is 15.95, a very conservative number when compared to Internet stocks, which frequently have P/E ratios of 50 or more. The industry (rubber/plastics) P/E ratio is 13.65 while the broad market (8,000 stocks traded on the NYSE, AMEX, and NASDAQ, has a P/E of 39.46. Another strength is its intangibles, which include a 100,000-person workforce, patents and trademarks. Goodyear owns 2,903 patents and five trademarks (Goodyear, Hi-Miler, Vi per, Vintner, and Allegra). OVERVIEW OF WEAKNESSES In 1999, Goodyear’s sales were down from 1998 in Eastern Europe, Africa Middle East market, Latin America market, Engineered Products market, and Chemical Products market.

Pros and Cons of Solitary Confinement Essay -- Prisons, Jail, Criminal

"Supermax" is short for "super-maximum security." It is a place designed to house violent prisoners or prisoners who might threaten the security of the guards or other prisoners. Some prisons that are not designed as supermax prisons have "control units" in which conditions are similar. The theory is that solitary confinement and sensory deprivation will bring about behavior modifications.   Ã‚  Ã‚  Ã‚  Ã‚  In general, Supermax prisoners are locked into small cells for approximately 23 hours a day. They have almost no contact with other human beings. There are no group activities: no work, no educational opportunities, no eating together, no sports, no getting together with other people for religious services, and no attempts at rehabilitation. There are no contact visits: prisoners sit behind a plexi glass window. Phone calls and visitation privileges are strictly limited. Books and magazines may be denied and pens are also restricted for the fact that it could be turned into a weapon. TV and radios may be prohibited or, if allowed, they would be controlled by guards.   Ã‚  Ã‚  Ã‚  Ã‚  Prisoners have little or no personal privacy. Guards monitor the inmates' movements by video cameras. Communication between prisoners and control booth officers is mostly through the vents. An officer at a control center may be able to monitor cells and corridors and control all doors electronically.   Ã‚  Ã‚  Ã‚  Ã‚  Typically, the cells have no windows. Lights are controlled by guards who may leave them on night and day. Fo...

Harley Davidson Marketing Strategy Essay

1. Executive Summary Harley Davidson is an American motorcycle company founded in 1903 by William S. Harley and Arthur Davidson. In the following 108 years of business, the Harley Davidson business has endured the peaks and troughs of economies to be recognised as an iconic brand in the motorcycle industry. After breaking records on the race track, Harley Davidson secures contracts to supply 60000 motorcycles American military during World War II, exposing thousands of servicemen to the Harley Davidson brand. Through clever marketing and positioning, Harley Davidson has shed the bearded biker image, and now appeals to people from varying backgrounds all over the globe. The following report will provide a situational analysis of the Harley Davidson Motorcycle Company and discuss some of the marketing strategies that have enabled Harley Davidson to adapt to its market place and create customer loyalty rarely seen in today’s business environment. Oliver as cited in Sorce (2002) discusses the aspects of developing customer loyalty, and four elements that are necessary in order to do this; 1. The product must be perceived as superior by a large enough segment of the firm’s customers in order to be profitable. 2. The product must be subject to adoration (or focused commitment). 3. The product must have the ability to be embedded in a social network. 4. The firm must be willing to expend resources to create the village (Sorce, 2002). The discussions in the following report will establish without doubt that Harley Davidson has in fact achieved a remarkable level of customer loyalty. By creating this loyalty Harley Davidson engages their customers and enables them to focus on developing long term relationships with them. It would be easy to say that Harley  Davidson is a company that sells motorcycles. In reality they are not just selling motorcycles, they are creating images of a lifestyle; the motorcycle is merely a repr esentation of this image. The motorcycle does not project the image; it fills the image. (FÄ ±rat, Dholakia & Venkatesh, 1995) 2. Situational Analysis 2a.Strengths Harley Davidson is fortunate to hold a market position that boasts multiple strengths and opportunities that potentially outweigh their threats and weaknesses. In 2010 Harley Davidson gained approximately 55% of the heavy weight motorcycle market in the USA, a marginal increase from 2009 and substantially higher than 2008 (Harley Davidson, 2011). This is a promising trend in economically uncertain times. The brand recognition of Harley Davidson continues and remains a distinct advantage over its competition, especially in the American market. In recent years, Harley Davidson has made a concerted effort in targeting a wider range of customers with their range of motorcycles. By the end of 2010 Harley Davidson has also become the number 1 seller of heavy weight motorcycles to women, Hispanics and African-Americans. Another success has been in a market of which they had been previously criticised for not targeting well, young adults between the ages 18-34; as of 2010 they now hold that number 1 position as well (HD, 2011). There is little doubt that the real success in target marketing has been the development of the Harley Owners Group (HOG). HOG membership is given with all purchases of a new Harley Davidson motorcycle; affording the members benefits such as roadside assistance, HOG magazine, Fly and ride rental deals, touring information and event information. The HOG group sums it up well on their website; â€Å"the Harley Owners Group is more than just a motorcycle organisation. It is one million people around the world united by a common passion: making the Harley-Davidson dream a way of life† (HD, 2011). 2b.Weaknesses Although the USA market is very strong for Harley Davidson, they are making slow progress in gaining market share in the international market. The customer loyalty that Harley Davidson enjoys in the USA is challenged internationally by rival heavy weight manufacturers such as BMW, Triumph, Honda and Kawasaki. Internationally, Europe has the largest demand for heavy weight motorcycles; in which Harley Davidson has only managed to acquire less than 13% of this lucrative market (HD, 2011). 2c.Opportunities One of Harley Davidson biggest opportunities is intrinsically linked to its major weakness. Internationally there is a large bit of a very big pie that Harley Davidson has not managed to attain. Although Harley Davidson has less than 13% of the heavy weight motorcycle sales in Europe, they manage to hold the number 2 ranking in this market. This ranking indicates that no one competitor owns the heavy weight market in Europe and suggests that the customer loyalty amongst the competitors is far from what Harley Davidson enjoys in the USA. Having achieved the number one ranking for sales to women, Harley Davidson still have a large potential customer base in attracting more women riders. Since 2007 Harley Davidson has doubled its marketing spend and released bikes more suited to women riders, who now account for 12% of Harley Davidson sales in the USA (Clothier, 2010). 2d.Threats Aside from the usual threats posed by competitors in the heavyweight market, Harley Davidson will face the same threat that looms for most manufacturers†¦economic uncertainty. Although the current economic situation in the USA is unlikely to threaten the current Harley Davidson market share in its core market; it may certainly threaten its financial stability. The loyal customers in the USA may not turn away from Harley Davidson, but they will be more likely to delay their planned upgrades and apparel purchases. The economic threats in the international market may pose a more serious threat to Harley Davidson. Not only are there financial pressures present in all international markets, but they are more susceptible to fluctuations in foreign exchange rates. If these pressures cause Harley Davidson dealers to close their doors it can lead to a downward pressure on motorcycle prices, reduced retail coverage, reduced servicing capabilities and a general negative impression on Harle y Davidson as a brand. (HD, 2011) 3. Analysis of Harley Davidson Case Study Joanne Bischmann, VP of Marketing for Harley-Davidson identifies the company’s value proposition by stating â€Å"We fulfil dreams inspired by the many roads of the world by providing extraordinary motorcycles and customer experiences. We fuel the passion for freedom in our customers to express their own individuality† (Pearson Prentice Hall,2011). The viewer is left with a clear understanding that Harley Davidson is not just about selling motorcycles; they are selling visions and lifestyles. It is interesting to note that even Joanne Bischmann has been sold on this; she explains bluntly that she would rather give up most other things than her Harley. It is also customary for other Harley Davidson executives to attend HOG rallies, enabling them to not only get a feel for their product, but develop an understanding of the people that purchase their product. (Berry, 2002) There is little doubt that one of Harley Davidson’s greatest successes in its marketing strate gies has been the conception of the Harley Owners Group (H.O.G). H.O.G has given Harley Davidson continued and authorised access to their customers and helped the company to create a definite brand community. By establishing this brand community, H.O.G has nurtured a relationship between the customer and the company, the brand, the company’s products and importantly, fellow customers. The rallies and functions organised by H.O.G has brought customers and groups together unrelated in any way other than the mutual appreciation of a Harley Davidson product (MacAlexander, Schouten & Keoning, 2002). In doing this Harley Davidson has managed to deliver on the promises of benefits in their value proposition, making it a reality rather than just words. Harley Davidson has developed a customer loyalty that would make most manufacturers envious. Through clever strategic marketing Harley Davidson has established a quality product that provides the loyal consumer with exactly what they are seeking. In essence they have created a following of â€Å"True Friends† as described by Armstrong and Kotler (2011); The firm wants to make continuous relationship investments to delight these custom ers and nurture, retain, and grow them. It wants to turn true friends into true believers who come back regularly and tell others about their experience with the company. It would be difficult to match the above definition any closer than H.O.G manages to do so. They bring together passionate individuals and groups who are fiercely loyal to the Harley Davidson brand. It would be difficult to believe that the members do not wax  lyrical about their adventures and travels with H.O.G delivering a whole new range of potential customers to Harley Davidson. When considering the Harley Davidson brand community it seems likely that the groups Armstrong and Kotler (2011) term Strangers or Barnacles would account for a minimal share of their customer base. With the presence of so many â€Å"True Friends†, Harley Davidson has undoubtedly established a customer equity base of considerable proportion. It is not only the fact that a Harley owner is a loyal fan; approximately 75% of them are repeat buyers. The customers have bought in to the romance and lifestyle of the brand supporting the idea that â€Å"investment in a Harley is more than financial and the role of the bike is more than functional† (Schembri, 2008). In addition to the cus tomer equity, this principle may in turn lead to actual financial equity as indicated by MacAlexander et al. (2002) many loyal customers have a tendency to invest in the company’s stock, their emotional investment in the welfare of the company and a desire to contribute to the success of the company. Although the customer loyalty factor no doubt accounts for substantial customer equity for Harley Davidson, the fact that they manufacture a quality product is of even more importance. If the product was not first rate, no amount of marketing would be able to attract new buyers and convince current consumers to repurchase motorcycles. Harley Davidson has made changes to its product range in order to meet the demands of what they call their outreach customers. By introducing a range of motorcycles that are more suited to women buyers they have been able to attain the number 1 status in that market. Some models of their Sportster range have had the seats lowered and weights reduced by 150lbs in order to appeal to the woman rider (HD, 2011). 4. Recommendations Harley Davidson USA and Europe are the key business regions for the company, accounting for 83% of the new motorcycle sales in 2010 (HD, 2011). It will be difficult to significantly grow the business in the USA due to their already large market share and the continuing unsettled economic conditions. 36 Harley Davidson dealers in the USA closed during 2010 with more stores expected to close during 2011 (HD, 2011). If any business growth is to be seen in the USA market, the outreach customers will be the likely sector that can contribute towards this. Harley Davidson needs to keep focusing on  the outreach customers and target their marketing to this group. There is still significant room for growth in the international market for Harley Davidson. The major risk factor associated with this market will also be the uncertainty in the economic conditions. Europe financial instability will be of concern to any company wishing to grow any business in non-essential items. It may be prudent of Harley Davidson to wait and see how the European markets recover from recent stresses. With Europe being the largest international market of heavy weight vehicles (HD, 2011), Harley Davidson need to keep a strong presence in the region. In particular, there seems to be good potential in targeting the outreach customers in this region. Harley Davidson Finance also has some potential to grow in the near future. Internal finance options for buyers is important the business and the likelihood that financing options for buyers will be made easier due to this option. 5. References Armstrong, Gary and Kotler, Philip 2011, Marketing: an introduction, 10th edition (pp. 50-51), Pearson Prentice Hall, USA. Oliver, Richard L. (1999). Whence Consumer Loyalty? Journal of Marketing, 63, 33-44 Sorce, P. (2002). Relationship marketing: A research monograph of the printing industry center at RIT. New York, USA: Rochester Institute of Technology Firat, F., Dholakia, N. & Venkatesh, A. (1995). Marketing in a postmodern world. European Journal of Marketing, 29, (1) 40-46 Harley Davidson Inc. (2011). Harley Davidson Inc. 2010 annual report. Retrieved from http://www.harley-davidson.com/en_US/Content/Pages/home.html Clothier, M. (2010, September 30). Why Harley is showing its feminine side. Bloomberg Business Week. Retrieved from: www.businessweek.com Pearson Prentice Hall (Producer). (2011). Creating & capturing customer value [Video]. USA. Berry, L. (2002). Relationship marketing of services – perspectives from 1983 and 2000. Journal of Relationship Marketing, 1, (1) 59-77 MacAlexander, J., Schouten, J. & Koening, H. (2002). Building brand community. Journal of Marketing, 66, 38-54 Schembri, S. (2008). Reframing brand experience: The experiential meaning of Harley–Davidson. Journal of Business Research. doi: 10.1016/j.jbusres.2008.11.004

A Rose for Emily Critical Essay

fine essay A Rose for Emily was the start-off short story that William Faulkner published in a major magazine. It was published on April 30, 1930 in an issue of Forum magazine. Faulkner was unflurried struggling to make a hit for himself before he published this story. A Rose for Emily features many characters that make it an elicit story. Three of the superstars that most appeal to the subscriber are Emily Grierson, Homer Barron, and toby fillpot jug the handmaiden. Emily is the main character in this story she utilise to be a vibrant, verbotengoing early girl who loved socializing with titanic number and spending time with her family.After her fathers death she transformed into an introverted mature woman who spent the rest of her look hiding away in her house, and disaffect herself from human contact. Emilys life was beingness told through with(predicate) a series of flash endorses. She seems to be living in a land where time ceases to exist. She threatens to have metallic rime affixed to the side of her house when the townsfolk receives modern mail service, she is isolated from universe which constantly threatens to break through her puny world.Emily can be portrayed as whatso forever sort of object in this novel because she is always being watched. The township always watch Emily as if she were some sort of object that they knew nothing about. flock always wondered what she was doing. They would often see her through her window on some rarefied occasions, this was considered to be a rare sight since she never left her house. Homer Barron is a foreman from the north. Faulkner describes him as a large man with a dark complexion, a booming voice, and light-coloured hair.Homer takes interest in Emily and starts victorious her out for Sunday drives in his buggy. As the years pass Homers interest in marrying Emily is dramatically decreasing. He disappeared in Emilys house one day, his corpse was later on discovered in one of the b oard in her house. Homer was poisoned by Emily so that he could spend eternity with her therefore we noticed that in the second roost was the indentation of a head. One of us lifted something from it, and leaning forward, that faint and lightless dust dry and acrid in the nostrils, we saw a long margin of iron-gray hair. p. 130 The Broadview Anthology of Short Fiction. This reiterate was taken from the end of the story. Emilys unfathomed was finally out, all of town straight off knew what Emily was up to all these years. She was unsecure because she was never competent to give up the men who molded her life. Her fathers corpse for moral was released after a fight with the townspeople, Emily had a tough time losing the significant manly figures in her life, even though she poisoned one of them. A long strand of poise gray hair was discovered on the pillow next to Homers corpse.This meant that Emily was sleeping next to his corpse ever since she poisoned him. This also show s loneliness in Emilys character since her father died. She was desperately aspect for a way to bring back the memories of when her father was still alive. toby was Emilys servant. He was not mentioned a roofy in this story, but he was an classical figure in Emilys life. He provided for her whenever she was in need, his communication skills however were gone. most say that his voice would be rust since he never used it. Toby was like Emilys link to society.He was the only if person leaving her house and plan of attack back. The townspeople were always petition Toby questions about Emily or anything that goes on in her house, the townspeople however stopped asking him for information about Emily after a while. After Emilys death, Toby walks out the back door and is never comprehend from again. In conclusion, A Rose for Emily is a great story with many literary elements that possess a significant subject matter in its context. Emily Grierson, Homer Barron, and Toby the serva nt are only a a few(prenominal) characters presented in this short story by William Faulkner.